Target knows your daughter better than you.
Posted 03-06-2012 at 02:10 PM by RandomActs
I found an article on habit forming, and thought this was interesting:
"The biggest moment of flexibility in our shopping habits is when we have a child," he says, "because all of your old routines go out the window, and suddenly a marketer can come in and sell you new things."
Analysts at Target collect "terabytes of information" on its shoppers. They have figured out that women who buy certain products — vitamins, unscented lotions, washcloths — might be pregnant and then can use that information to jump-start their marketing campaign.
This can get tricky: One father was upset after receiving coupons for baby products in the mail from Target addressed to his teenage daughter.
"He went in and said, 'My daughter is 16 years old. Are you trying to encourage her to get pregnant?' and the manager apologizes," Duhigg says. "The manager calls a couple of days later ... and the father says, 'I need to apologize. ... I had a conversation with my daughter, and it turns out there's some things going on in my house that I wasn't aware of. She's due in August.' So Target figured it out before her dad did."
Read the full article on habits here.
"The biggest moment of flexibility in our shopping habits is when we have a child," he says, "because all of your old routines go out the window, and suddenly a marketer can come in and sell you new things."
Analysts at Target collect "terabytes of information" on its shoppers. They have figured out that women who buy certain products — vitamins, unscented lotions, washcloths — might be pregnant and then can use that information to jump-start their marketing campaign.
This can get tricky: One father was upset after receiving coupons for baby products in the mail from Target addressed to his teenage daughter.
"He went in and said, 'My daughter is 16 years old. Are you trying to encourage her to get pregnant?' and the manager apologizes," Duhigg says. "The manager calls a couple of days later ... and the father says, 'I need to apologize. ... I had a conversation with my daughter, and it turns out there's some things going on in my house that I wasn't aware of. She's due in August.' So Target figured it out before her dad did."
Read the full article on habits here.
Total Comments 11
Comments
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Bahahaha!!! Win!Posted 03-06-2012 at 02:15 PM by ThePspfanatic
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rofl xD win.Posted 03-06-2012 at 02:30 PM by Kaprichosa -
Poor father D:Posted 03-06-2012 at 02:43 PM by byakuya17 -
lol that's hilarious XDPosted 03-06-2012 at 03:50 PM by ruhena -
I feel bad for the dad.Posted 03-06-2012 at 04:00 PM by Light Soul -
Poor dad... rofl.Posted 03-06-2012 at 04:34 PM by Reym23 -
Funny old world~Posted 03-06-2012 at 05:10 PM by Tiny Ninja -
Old article :O I read it a couple weeks ago on YahooPosted 03-06-2012 at 05:16 PM by pistachio20 -
Hipster20.Posted 03-06-2012 at 05:33 PM by SSJ5 -
Saw this on Colbert a while ago :OPosted 03-06-2012 at 05:37 PM by Kuraikage - burn the whorePosted 03-06-2012 at 07:39 PM by SaA
